The New Rules of Marketing to Millennials
Up to this point, there has not existed a more complex generation than Millennials. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in which they were raised has cultivated an entirely new approach to their values and way of life. Here are five guidelines marketers need to keep in mind when recalibrating their strategy to connect with Millennial consumers. Source: Thefinancialbrand.com
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